Sun Bleach Surf

Sun Bleach is a fictional East Coast surf brand built around the idea that fading is a feature, not a flaw. Inspired by sun-bleached gear, salty hair, and the raw edges of coastal surf culture, this concept blends gritty textures with bold, lo-fi storytelling across apparel, social content, and promotional design. This project explores: - Branding & logo design - Apparel mockups - Instagram grid + story content - Surfboard/sticker graphics - Poster-style promotional layout